Iran’s ranting endorsement of brand consultants
Iran’s threat to withdraw from the 2012 London Olympics must be the first time anybody has tried to boycott any event because of a logo. Iran’s claim that the collection of irregular polygons conceals...
View ArticleCrisis hits StanChart, the go-to bank in a crisis
The sense of shock in London about the allegations levelled against Standard Chartered goes well beyond the stock market where – as of mid-morning on Tuesday – the shares were down by nearly a quarter....
View ArticleThe ultimate brand challenge: a new slogan for Iran
Hassan Rouhani, Iran's chief marketing officer Iran’s snappy tagline “Death to America” is so 1980s. It is long overdue a facelift, which is why the country’s new president appears to be pushing for a...
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